Corporate culture is based on fundamental shared beliefs that significantly influence the way employees and managers think, act and feel within the company.
It is the totality of all values, norms and attitudes that are effective in an organization and that shape the thinking, decisions and behaviour of the organization’s members on the one hand and the way in which the organization interacts with its environment on the other.
Various studies have shown the correlation between corporate culture and the economic success of these companies. Criteria for success include Efficient internal and external communication, sales growth, profitability and performance.

The economic success of companies is positively influenced if one or more of the following criteria are implemented in their corporate culture: Employee orientation, openness/allowing freedom, common goal orientation, competitive orientation.
A key component of corporate culture is the identification of employees with their company. Identification, in turn, is determined by communication within the company and management behavior.

Are you aware of the guiding principles of corporate culture in your company and are they being observed?

We support you in identifying the characteristic cultural features in your company on the basis of a cultural analysis, analyzing deficits and making adjustments.